An Answer to the “Glade Plug-In Generation”: Providence Perfume Company opens its doors!

2 May

WOO-HOO! I received my sampler pack of fragrances from the Providence Perfume Company yesterday, and I could not be more excited.

Providence Perfume Sampler

My order arrived in record time which is a testament to the level of quality customer service provided by Charna Ethier, founder and perfumer of Providence Perfume Company. She has just opened her first brick and mortar retail and classroom space in Providence, R.I. yet she was still able to get me my samples without delay… Talk about efficient!

I was first introduced to the Providence Perfume Co. and its founder,  at the Elements Showcase in Autumn of 2012 in New York City. I was really moved by Charna’s positive attitude and warmth, as well as her vast knowledge of perfumery and her willingness to take the time to share with me and introduce me to her collections of fragrances. After meeting her in person and sampling some of her offerings, I knew that she stood out from the crowd, and that her creations were something to be honored.

I am putting my money on Charna, not just by literally investing in her fragrances, but also in an idealistic sense.  Providence Perfume Company uses all natural ingredients.  This is not natural in the Pacifica sense of the term. I mean ACTUALLY all-natural. And yet, her fragrances smell like so much more than a combination of tinctures and essential oils mixed together, which is the feeling I get from so many all natural and organic perfume companies.

Charna understands perfume as art, and perfume as beauty, and most importantly, ART AS BEAUTY, which is something the art world, and arguably the perfume world, has largely let fall by the wayside in favor of more lucrative considerations.

What good is an “interesting creative” fragrance if it is not also a thing of beauty? Charna Ethier understands this, and I eagerly look forward to her continuing success and her future creations. She gives me hope for the world of perfume,  and unquestionably, for the art world as well.

Check out my reviews of Moss Gown and Hindu Honeysuckle to learn more about some of her  exceptional fragrances.

For more information on Providence Perfume Co.’s new boutique, check out this lovely article on

Also, see the Providence Perfume Co. website, where I purchased my awesome and very reasonably priced sample kit!

In an excellent interview with Charna by Jodi Battershell of Fragrantica,  Jodi quotes a card that she received from Charna which perfectly sums up the goal of Providence Perfume Co.:

“I want as many people as possible to get to smell osmanthus flower, real buttery tuberose, exotic coffee flowers and tonka beans. It’s so sad to think about kids growing up never getting to smell a real lilac or lavender. I call them the ‘Glade Plug-In’ Generation.”

The Glade Plug-In generation, the CGI floral generation, the SSRI floral generation: no matter how you characterize the fragrances marketed to us, or the generation(s) we are a part of , we are fortunate to have artists like Charna relentlessly working to show us the value of the authentic.

My congratulations and sincere gratitude to Charna Ethier and Providence Perfume Co.!  We are so lucky to be able to share in your beauty.


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